Ryan Erisman

Guy Kawasaki gives some good insight into topics like the luck involved with startups and what VC’s are really looking for in an investment.

Did you know that personalizing your marketing can lead to three times greater response than a non-personalized piece?

By integrating your audiences name directly into the message, you can easily double or triple that rate again.

Kinda makes you wonder why more folks don’t do it. Even big companies like Forbes neglect the power that personalized marketing holds…even on the web where it’s cheap and easy (and expected!).

The ease with which marketing can be personalized is increasing and it is becoming much less costly to deploy.

Still, a recent survey of Chief Marketing Officers indicates that though they see the value in personalized marketing, it is still largely unused.

Are you taking advantage of what personalized marketing can do for your business?

Seth Godin’s got a good post today on why you should be using Firefox as your Internet browser.

My favorite addons/plugins for Firefox:

Google Notebook

Aaron Wall’s Seo for Firefox and Rank Checker

LinkedIn Companion

Mouse Gestures for Firefox (Super cool…Thanks for the tip Terry)

Tons more addons and plugins available…but these are ones I use everyday and they make web life much more productive.

Gotta tell you, once they start using it people really love this browser.

Got this message from my accountant “Computer Heroin Associates” that my taxes are ready. Great, thanks!

Maybe I should upgrade to a pro account?

This is why we live in Florida…at the beach in February…85 degrees!

Ryan loves moving his blocks…little hercules!

Dan Lyons (Fake Steve) video from authors@google

Some language might not be cool for the office

Found this great video on Seth Godin’s blog about the benefits of being curious. It’ll be the best 5 minutes you’ve spent in a while.

Gotta love the highlight reel. If you missed the Jobso keynote the other day here is the 60 second version:

Ryan with Jazz Guitar Legend Jim Graves…